Bally’s Las Vegas debuts new arcade as part of Horseshoe rebranding process


Bally’s Las Vegas announced Friday it has now opened its new 7,000-square-foot arcade. Known as The ARCADE, the amenity comes as the resort continues its rebrand into Horseshoe Las Vegas, occupying the property’s former sportsbook space.

Designed by Aria Group, the arcade is “illuminated by a glow of bright neon lights and offers a high-energy, multi-sensory experience for all ages and skill levels,” the company described.

The venue features more than 80 supersized games, including classics like Skee-Ball, air hockey, Rock the Rim and a claw machine, Big One Extreme. Additionally, players are transported into “immersive adventures” via virtual reality with games like King Kong and Mission Impossible, a four-player interactive gaming experience.

Jason Gregorec, SVP and General Manager of the property, said: “We aim to entertain, and The ARCADE captivates guests with its larger-than-life games and electric atmosphere. The opening of The ARCADE brings additional excitement to the property as it transforms into Horseshoe Las Vegas.”

Games are played with The ARCADE’s cashless currency on re-loadable cards. The cards can be loaded with a credit card or cash; instead of tickets, points are accumulated on the cards to redeem larger prizes.

The ARCADE will also feature a bar that is scheduled to open in the coming weeks and will serve a selection of bottled and draft beer, cocktails and wine. The ARCADE is on the first level near the food court and is open from 10 a.m. to 11 p.m. Monday – Thursday and 10 a.m. to midnight Friday – Sunday.  

The amenity is one of the several projects associated with the Horseshoe rebrand and follows the recent addition of Jack Binion’s Steak and the upcoming opening of M.Y. Asia by Chef Martin Yan.

The property transformation will also include a renovated exterior, casino floor and public areas. While the new arcade amenity occupies the space of the former sportsbook, sports bettors can still wager via the Caesars Sportsbook by William Hill app and at the new Caesars Sportsbook ticket counter. 

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