Genius Sports signs exclusive data and integrity partnership with the Australian soccer leagues
Sports data and technology firm Genius Sports announced Wednesday it has been selected as the exclusive Official Data Partner of the Isuzu UTE A-League Men and Liberty A-League Women 2022-23 season. The move comes as part of a wide-ranging new partnership with the Australian Professional Leagues.
According to the company, this partnership will help to protect Australian soccer from the threats of match-fixing and betting-related corruption through Genius Sports’ 24/7 bet monitoring technology and bespoke educational services.
By cross-referencing real-time odds movements with predictive algorithms, Genius Sports’ monitoring system will provide crucial visibility over global betting on the A-Leagues and automatically flag potentially suspicious activity, the business noted.
Under the terms of the agreement, Genius Sports has been granted the exclusive rights to capture, manage and distribute official data from every A-Leagues match and distribute it to its global network of sportsbook partners. This falls in line with other agreements the firm has with some of the world’s largest leagues including the NFL and English Premier League.
— Genius Sports (@GeniusSports) October 18, 2022
The A-Leagues have also committed to deploying Genius Sports’ optical tracking systems in select venues with more details “to follow later in the season,” according tro a press release.
Michael Tange, Director of Strategy and Digital for APL, said: “Genius are global leaders in data and integrity services and we are delighted to be building this partnership with them. Data underpins the Australian Professional Leagues’ strategy to make soccer Australia’s most entertaining sport.”
John Curzon, Head of Australasia, Sportstech at Genius Sports, also commented: “Australian soccer is expanding rapidly with participation, engagement and broadcast numbers all showing exciting growth in recent years. We’re thrilled to be partnering with the A-Leagues at this critical stage of its global expansion, connecting Australian soccer with millions of fans around the world as their exclusive official data partner.”
Back in September, the company launched its In-Play MultiBet, an automated, AI-powered live odds solution enabling bettors to place same-game parlays during live play or game intervals. The solution provides sportsbooks with a new tool to engage players and ‘grow revenues in time for the FIFA World Cup 2022 and ongoing NFL season,’ according to Genius.
Same-game parlay bets, which enable bettors to wager on multiple events occurring within the same game, have become ‘an essential part of every major sportsbook’s offering, giving customers greater control over their bets and enhanced margins for the operators themselves,’ the company claims.