Inside the ALABAMA CRIMSON TIDE'S $288M FOOTBALL Facility, Pt. 2 | Royal Key


When you think of Alabama Football, what comes to mind? Winning? Consistency? Perfection? All of the above, maybe? Well, that’s by design because Alabama Head Coach, Nick Saban, pays close attention to all of the details, from how a play is ran to the design of each locker in the locker room. On our second “Royal Key” visit to Tuscaloosa, we explore all of the hidden details in their new facility.

Bryant-Denny Stadium, home to one of the greatest football programs in America, is a step above most, if not all in the college football world. Alabama partnered with different companies in the overall renovation of this iconic stadium, including Coldwater, Ohio-based Forty Nine Degrees. Updates by Forty Nine include the modernization of the players locker room, the revamping of the premium suites, the remaking of the recruiting lounge, the fabrication of the player experience tunnel and more. Forty Nine Degrees also assisted in the renovation of the Mal Moore Athletic Facility through larger-than-life graphics and messaging, dimensional branding and interactive technology.

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